Understand the role of personal selling with marketing strategy Essay

extrapolate the role of personal merchandising with marketing strategy - Essay ExampleThe face-to-face interactions experienced in this type of interchange allow the sales masses to observe the specific reactions of consumers to specific products. Sales raft act as product introducers, brilliant communicators and demand pushers as they add exclusive utility to the commodities and go they are selling. These flock play a very important role in determining the triumph of the marketing strategy of the order that they work for (Marks, 2008, p.5). personalized selling can be studyed to be a form of product or service promotion (The Times 100, 2012). As they meet with the clients/consumers, sales people are expected to carry out a product promotion exercise through the avocation of the right attitude, proper appearance and above all share some specialist knowledge to the highest degree the product with the customer. They can tell the customer about the importance of using the pr oduct and how to character it. Personal selling is happens every day and everywhere, for instance, things that are sold through the counter like cosmetics or on the departmental stores. According to Balsley and Birsner (2007, p. 88), products which are highly harmd and with technical features such as photocopiers, fridges and cars, require personal selling where a customer can get a chance to ask questions on the usage of the product. progress mix strategies do not aim at satisfying only the prospective or regular customers, but also aim at other customers who are ignorant of the product as sound as those who are aware of the product and have the ability to buy it (Kotler, 2006, p.248). Let us consider a person who is unaware of computer operations but destinys to buy a computer. Such a person allow go out in search of computer information he/she will pay attention to computer adverts, will attend computer exhibitions, computer company reputations or level(p) contact sales p eople from different computer companies. Consequently, the aim of promotions is to reach out for new customers, sustain the current customers, reward loyal customers and even induce the get action (Marketing Knowledge Center, 2009). Personal selling may be the most get in achieving this since it involves direct contact between the sales people and the consumers. For any marketing strategy to succeed, a thorough understanding of consumer buying behavior has to be do (Balsley and Birsner, 2007, p. 91). Without such type of understanding a company may not know what exactly their customers want or even how much they supply to the market. Buying can take two forms the common consumer buying and also the organizational buying such as retail outlets. Consumers buy their products specifically for personal use thus most companies are usually concerned about consumers reactions to their marketing efforts. For instance a company needs to know how pricing their products may affect their con sumers (The Times 100, 2012). In cases where the consumer market is very price sensitive which means a small alteration on price will have a very high impact on sales, a company will need to adopt appropriate pricing strategies. A lot of theories have been put forward in order to explain consumer buying behaviors. The buying behavior model which studies the buyers black box (Zandl and Leonard, 2002, p. 106). The black box contains orthogonal stimuli which influence his/her buying decisions as well as buying characteristics. Moreover, it contains buyers responses that are determinants of his/her attitude, product choice and numerate to purchase and when. The model presents some of the key factors that influence a buyers buying decision. To starting line with, are the sociological factors which include